A ________ Is a Set of Procedures and Sources Managers

question 22

Multiple Choice

A ________ is a set of procedures and sources managers use to obtain everyday information about developments in the marketing environment.

• A) data warehousing system
• B) viral marketing campaign
• C) product management system
• D) marketing intelligence system
• E) sales information system

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Definitions:

Programmed Decisions

Routine decisions made using standard operating procedures or rules in an organization's day-to-day operations.

Nonprogrammed Decisions

These are unique and non-recurring decisions that require a custom solution.

Routine Problems

Standard or frequently encountered issues that can usually be addressed through known solutions or procedures.

Unique Problems

Distinctive or specific issues that are not common or general, often requiring tailored solutions.