Which of the Following Is True Regarding Cause-Related Marketing

question 62

Multiple Choice

Which of the following is true regarding cause-related marketing?

• A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes.
• B) Many companies focus on multiple causes to simplify execution and maximize impact.
• C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm.
• D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders.
• E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.

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Definitions:

Genes

Sequences of DNA or RNA that code for molecules that express genetic traits. They are the basic physical and functional units of heredity.

Environment

The surroundings or conditions in which a person, plant, or animal lives or operates, encompassing both natural and built factors.

Intelligence Tests

Standardized tests designed to measure and assess an individual's intellectual capabilities and potential.

Predictive Validity

The extent to which a score or measurement can accurately predict future performance on a related task or outcome.