The Purpose of Profitability Control Is to ________

question 93

Multiple Choice

The purpose of profitability control is to ________.

• A) examine whether the planned results are being achieved
• B) examine where the company is making and losing money
• C) evaluate and improve the spending efficiency and impact of marketing expenditures
• D) examine whether the company is pursuing its best opportunities with respect to markets, products, and channels
• E) understand the efficiency of the sales force, advertising, sales promotion, and distribution

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Definitions:

Marginal Revenue Product

The additional revenue a firm earns by employing one more unit of input, like labor or capital, in the production process.

Wage Rate

The amount of compensation a worker receives for performing a service, typically measured per hour or unit of work.

Employment

The state of having a paid job or being engaged in a productive activity.

Marginal Wage Cost

The additional cost incurred by an employer for hiring one more unit of labor.