Which of the Following Is True Regarding a Marketing Audit

question 121

Multiple Choice

Which of the following is true regarding a marketing audit?

• A) It focuses primarily on a firm's macromarketing environment.
• B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• C) It is less effective at locating the real source of a problem than a functional audit.
• D) It analyzes only those marketing activities that have failed to produce adequate results.
• E) It relies solely on company managers for data and opinions.

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Definitions:

Motivates

To stimulate someone's interest or enthusiasm for doing something.

Vision

The ability to think about or plan the future with imagination or wisdom; a mental image of what the future will or could be like.

Empowering

Giving someone the authority or power to do something, often leading to increased confidence and autonomy.

Shared Leadership

Shared leadership is a team management approach where leadership roles and responsibilities are distributed among team members, rather than centralized in a single leader, promoting collaboration and empowerment.