Which of the Following Is True About a Brand-Asset Management

question 126

Multiple Choice

Which of the following is true about a brand-asset management team (BAMT) ?

• A) A BAMT is part of the triangular and vertical product team structures.
• B) BAMTs often report directly to the organization's chief branding officer.
• C) BAMTs are a traditional, tried and tested means of managing brands.
• D) Companies with a product-management organization often have only one BAMT.
• E) The BAMT consists of key representatives from functions affecting the brand's performance.

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Definitions:

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