Many Companies Are Beginning to Realize That They Are Not

question 150

Essay

Many companies are beginning to realize that they are not really market and customer driven, they are product and sales driven. In the attempt to transform themselves into true market-driven companies, many firms must change. Describe and explain what changes are necessary.

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Definitions:

Two-factor Theory

A psychological model proposing that human emotions are composed of two factors: physiological arousal and cognitive interpretation of that arousal.

Physiological Responses

Automatic reactions of the body to internal or external stimuli, such as changes in heart rate or hormone levels.

Two-factor Theory

A psychological theory that asserts that human emotions are derived from a combination of physiological arousal and cognitive label.

Stanley Schachter

An American psychologist known for his development of the Two Factor Theory of Emotion, which suggests that emotions are determined by physiological arousal and cognitive labeling.