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Social marketing programs take little time to develop and are generally easy to implement.
Split Rim
A type of wheel construction where the rim is split into two or more parts, allowing for easier tire changes.
Bead
Usually a steel wire coil that forms the anchor for tire plies or the rim attachment for a tire or pneumatic spring.
Unsprung Weight
The weight of a vehicle not supported by the suspension. Ideally, this weight is kept as low as possible because unsprung weight forces react through the suspension.
Wide-Base Aluminum Singles
Single wide base aluminum wheels designed to replace traditional dual wheel setups, offering weight savings and fuel efficiency.
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