Corporate Philanthropy Can Pose Problems Even When Done with the Best

question 87

Essay

Corporate philanthropy can pose problems even when done with the best intentions. Explain.

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Definitions:

Market Segmentation

The strategy of dividing a broad target market into subsets of consumers with common needs or characteristics, targeting each with a specific marketing mix.

Organizational Markets

Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.

Psychographic Criteria

Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.

Market-product Grid

A matrix used to identify and categorize the market segments a company can target, based on various product offerings.