Annual-Plan Control Requires Making Sure the Company Isn't Overspending to Achieve

question 81

Multiple Choice

Annual-plan control requires making sure the company isn't overspending to achieve sales goals. The key ratio to watch is ________.

• A) stock turnover
• B) gross margin
• C) return on capital
• D) cash flow return on investment
• E) marketing expense-to-sales

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Definitions:

Thalamus

A brain structure that acts as a relay station for transmitting sensory information to the cerebral cortex.

Hippocampus

A major component of the brain located in the medial temporal lobe, playing important roles in the consolidation of information from short-term to long-term memory and in spatial memory that enables navigation.

Remembering

The cognitive process of recalling information that has been previously learned or experienced.

Pleasurable Stimuli

External or internal inputs that produce feelings of enjoyment, satisfaction, or pleasure in an organism.