In 2010, the Three Top B-To-C ________ Were Dell ($52

question 128

Multiple Choice

In 2010, the three top B-to-C ________ were Dell ($52 billion) , Staples ($9.8 billion) , and CDW ($8.8 billion) .

• A) inbound telemarketers
• B) catalog sellers
• C) outbound telemarketers
• D) infomercial marketers
• E) mobile marketers

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Definitions:

Horizontal Transfer

The application of skills and knowledge learned in one area to another within the same level of an organization, promoting versatility and adaptability.

Far Transfer

The application of knowledge or skills learned in one context to a completely different context or situation.

Customer Satisfaction

A measure of how products or services meet or exceed customer expectations, crucial for business success.

Organizational Outcome

The result or effect of an organization's actions, strategies, or processes, often measured in terms of performance, profit, or impact on stakeholders.