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Points are established for varying RFM levels; the more points, the more attractive the customer.
Decrease in Liabilities
A reduction in the total amount of obligations (debts or dues) that a company owes to creditors or third parties.
Stockholders' Equity
The stake of shareholders in a corporation, determined by subtracting liabilities from the total assets' value.
Debit and Credit Logic
The foundational concept of accounting that uses debits and credits to record changes in accounts, where debits increase assets or decrease liabilities and equity, and credits decrease assets or increase liabilities and equity.
Income Statement
A financial statement that shows a company's revenues, expenses, and net income or loss over a specific period, indicating its financial performance.
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