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In general, what are the five ways companies use database marketing?
Skilled Craftsperson
An individual with specialized training and high expertise in a particular craft or trade.
Social Media Campaign
is a coordinated marketing effort to promote a brand, product, or service across one or more social media platforms, utilizing content, interactions, and engagement.
Brand Purpose
Defines the reason a brand exists beyond making a profit, often reflecting its social or environmental commitments, and how it intends to positively impact the world or its consumers.
Ethical Challenges
Situations or decisions that involve a conflict between moral principles.
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