A Company Uses Sales Representatives for Selling the Company's More

question 125

Multiple Choice

A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling. Which of the following describes the company's sales force best?

• A) demand creators
• B) direct marketing force
• C) missionary sellers
• D) technical salesforce
• E) leveraged salesforce

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Definitions:

Interpersonal

Relating to relationships or communication between people.

Psychoanalytic

Pertaining to a theory of mental illness and therapy developed by Sigmund Freud that emphasizes unconscious psychological processes and stresses the importance of childhood experiences.

Cognitive-Behavioral Therapist

A mental health professional specializing in cognitive-behavioral therapy (CBT), which focuses on changing negative thought patterns to improve behavior and emotional regulation.

Electroconvulsive Treatments

A psychiatric treatment where seizures are electrically induced in patients to provide relief from mental disorders.