A Company Uses Sales Representatives for Selling the Company's More

question 125

Multiple Choice

A company uses sales representatives for selling the company's more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling. Which of the following describes the company's sales force best?

• A) demand creators
• B) direct marketing force
• C) missionary sellers
• D) technical salesforce
• E) leveraged salesforce

Understanding the significance of family bonds, cultural traditions, and values orientation in counseling clients from diverse backgrounds.

Recognizing the essential components and conceptual framework of a multicultural counseling competency.

Identify appropriate and inappropriate behaviors and items to bring to an interview.

Understand the importance of effective follow-up communication after an interview.

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Definitions:

Web-based Communication

The exchange of information using internet-based platforms, including email, social media, and websites, facilitating instant and broad connectivity.

Gross Rating Points

A measure in advertising that indicates the reach or frequency of a particular media campaign, expressed as a percentage of the target audience.

Banner Ads

A form of online advertising that integrates a rectangular graphic display into a webpage, designed to attract traffic to a website by linking to the advertiser's site.

IMC Efforts

Integrated Marketing Communication efforts aim to unify and coordinate all marketing communications to provide a consistent message across all channels.