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In 2013, Total Digital Ad Spending Surpassed TV Advertising for the First

question 59

True/False

In 2013, total digital ad spending surpassed TV advertising for the first time.


Definitions:

GDP Measures

Various methods of calculating the Gross Domestic Product, such as the expenditure approach, income approach, and production (or output) approach.

GDP Deflator

An evaluation system for the cost of all new, nationally generated, final goods and services within an economic context.

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of goods and services produced by a country in a given year in constant prices.

Percentage Change

A mathematical calculation that shows how much something changes in value as a proportion of its initial value.

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