Which of the Following Increases the Likelihood a Brand Is

question 48

Multiple Choice

Which of the following increases the likelihood a brand is discussed in face-to-face, oral communications?

• A) brand novelty
• B) brand salience
• C) brand excitement
• D) brand surprise
• E) brand edginess

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Definitions:

Imported Products

Goods or services brought into one country from another for sale or use.

VER (Voluntary Export Restraint)

An agreement by an exporting country to limit the quantity of goods exported to another country, often to avoid formal trade restrictions or tariffs.

Domestic Price

The price of goods or services within a country's borders, as opposed to the price of those goods or services in international markets.

World Price

World Price is the international market price of a good or service, determined by global supply and demand forces.