Which of the Following Is NOT One of the Four

question 116

Multiple Choice

Which of the following is NOT one of the four main categories of online marketing communications?

• A) Web sites
• B) guerrilla marketing
• C) search ads
• D) display ads
• E) e-mail

---

Definitions:

Sample Size

Refers to the number of observations or data points that are used in a statistical sample for the purpose of estimation or hypothesis testing.

Null Hypothesis

A default position that posits no effect or no difference exists between groups or variables in a given study.

P-value

The p-value is a statistical measure that indicates the probability of the observed data, or more extreme, given that the null hypothesis is true, used in hypothesis testing.

Causal Relationship

A connection between two events where one is the cause of the other, indicating that changes in one variable directly cause changes in the other.