How Much Was Total Digital Ad Spending in 2013

question 120

Multiple Choice

How much was total digital ad spending in 2013?

• A) $40.1 million
• B) $42.8 million
• C) $18.4 billion
• D) $40.1 billion
• E) $42.8 billion

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Definitions:

Seligman

Refers to Martin E.P. Seligman, an American psychologist known for his work on learned helplessness, depression, optimism, and positive psychology.

Escapable Shocks

A term from psychological experiments referring to shocks that the subject can avoid, often used to study control and stress.

Learned Helplessness

An instance in which a person is overwhelmed by feelings of impotence, triggered by either a harrowing experience or repeated unsuccessful attempts.

Symbolic Loss

An emotional experience of loss that does not involve an actual death, but feels as significant as one.