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A Web Site's Ease of Use and Physical Attractiveness Are

question 56

Essay

A Web site's ease of use and physical attractiveness are important to marketers because consumers use them to judge a site's performance. Please explain three things marketers should do to ensure high ratings on each.


Definitions:

Book Value Per Share

A financial measure that divides a company's shareholders' equity by its number of shares outstanding, indicating the accounting value per share.

Price-Earnings Ratio

The Price-Earnings Ratio (P/E Ratio) is a financial metric used to evaluate the value of a company's shares, calculated by dividing the current market price of a stock by its earnings per share.

Return On Total Assets

A financial ratio that measures the profitability of a company relative to its total assets.

Year 2

This refers to the second year of a business or financial operation, often used in context to compare data year-over-year.

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