When GlaxoSmithKline Sponsored a Weight-Loss Community in Preparation for the Launch

question 121

Multiple Choice

When GlaxoSmithKline sponsored a weight-loss community in preparation for the launch of its first weight-loss drug, Alli, which of the following was the key benefit of the online community?

• A) Consumers did not have commercial interests or company affiliations.
• B) Democratization of innovation for lowest-common denominator solutions.
• C) Two-way information flow led to useful, hard-to-get customer information and insights.
• D) A point of contact for product recalls.
• E) One-way communication with customers.

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Definitions:

Meissner Corpuscles

Touch receptors located in the upper dermis, primarily responsible for sensitivity to light touch.

Pacinian Corpuscles

Sensory receptors in the skin sensitive to pressure and vibration, helping organisms perceive touch and pressure changes.

Ruffini Endings

Sensory receptors in the skin that detect stretch, pressure, and heat, contributing to the sense of touch.

Root Hair Plexus

A network of root hair cells that increases a plant's surface area for water and nutrient absorption from the soil.