Which of the Following Is Generally Acknowledged as the Most

question 72

Multiple Choice

Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?

• A) television
• B) radio
• C) newspapers
• D) magazines
• E) billboards

---

Definitions:

Debt-To-Equity Ratio

A metric outlining the balance of shareholder equity and debt in the financial composition for supporting a company's assets.

Equity Multiplier

A financial leverage ratio that indicates the portion of a company's assets that are financed by shareholders' equity.

Net Profit Margin

A financial metric that shows the percentage of revenue remaining after all operating expenses, interest, taxes, and preferred stock dividends have been deducted from total revenue.

Gross Margin

The difference between sales revenue and the cost of goods sold, representing the profit before deducting operating expenses.