The Number of Different Persons or Households Exposed to a Particular

question 136

Multiple Choice

The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as ________.

• A) range
• B) impact
• C) intensity
• D) reach
• E) frequency

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Definitions:

Income Effect

The effect of income changes on the amount of a good or service that is demanded by a person or within an economy.

Compact Discs

Optical storage media used for storing digital data, including music, software, and other information.

First Class

The highest quality of service or seating available, typically offering more space, comfort, and amenities, often found in transportation and accommodations.

Second Class

A category of service or ticket in transportation or other services that is below the highest level in terms of amenities and cost.