The Number of Times Within a Specified Time Period That

question 18

Multiple Choice

The number of times within a specified time period that an average person or household is exposed to an advertising message is known as ________.

• A) impact
• B) frequency
• C) amplitude
• D) reach
• E) depth

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Definitions:

Mean

The average of a set of numbers, calculated by dividing the sum of all values by the total number of values.

Standard Normal Curve

A type of normal distribution that has a mean of 0 and a standard deviation of 1, represented graphically as a bell-shaped curve.

Area

A measure of the extent of a surface or shape, expressed in square units.

Z-score

An indicator that shows the number of standard deviations a particular value is away from the average.