Which of the Following Equations Accurately Describes the Total Number

question 49

Multiple Choice

Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?

• A) E = reach × frequency
• B) E = (reach × frequency) / impact
• C) E = reach × frequency × impact
• D) E = (reach + frequency) / impact
• E) E = frequency / reach

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Definitions:

Semantics

The branch of linguistics focused on the meaning of words, phrases, and sentences in language.

Sentiment

The emotional tone or attitude expressed in written or spoken communication.

Jews

An ethnoreligious group and nation originating from the Israelites or Hebrews of the ancient Near East.

Danger

The possibility of harm, injury, or loss, which can arise in various contexts, including physical, emotional, or financial situations.