Which of the Following Media Timing Factors Expresses the Rate

question 117

Multiple Choice

Which of the following media timing factors expresses the rate at which new customers enter the market?

• A) buyer turnover
• B) purchase frequency
• C) media reach
• D) weighted number of exposures
• E) advertising impressions

---

Definitions:

Values and Beliefs

fundamental attitudes and principles that guide behaviors and perceptions of the world.

Conflict

Refers to a situation where there is a clash of interests, values, actions, views, or directions between individuals or groups.

Psychological Descriptions

Narratives or analyses that detail an individual's mental characteristics, behaviors, or processes.

Indirect Message

Communication that is not straightforward and uses suggestion or innuendo to convey the message.