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What Challenges Do Marketers Face in Managing Trade Promotions

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Essay

What challenges do marketers face in managing trade promotions?


Definitions:

Selling

Convincing a person to acquire a product or service.

Knowledge

The facts, information, and skills acquired through experience or education; the theoretical or practical understanding of a subject.

Salesperson Knowledge

The information and skills that a sales representative possesses, which can include product details, market insights, and customer service techniques.

Product

Any item or service offered for sale, designed to meet a specific need or demand in the market.

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