Which of the Following Parameters Forms the Basis for Measuring

question 16

Multiple Choice

Which of the following parameters forms the basis for measuring sponsorship effectiveness using demand-side methods?

• A) impact on market share of sponsor
• B) amount of time a brand is clearly visible on a television screen
• C) amount of relevant newsprint mentioning the sponsor
• D) influence on consumers' brand knowledge of the sponsor
• E) net impact on the sponsor's bottom line

---

Definitions:

Tactics

The strategies or methods employed to achieve a specific goal or outcome, often within political, military, or business contexts.

Interest Groups

Organizations or groups that, based on one or more shared concerns, attempt to influence public policy in its favor typically without seeking electoral participation.

Political Parties

Organized groups of people who share similar political ideologies or agendas, aiming to influence public policy by getting their candidates elected to public office.

Differences

The qualities or characteristics that make one thing distinct from another or the state of being unlike or dissimilar.