Which of the Following Functions of Public Relations Departments Involves

question 68

Multiple Choice

Which of the following functions of public relations departments involves presenting news and information about the organization in the most positive light?

• A) corporate communications
• B) product publicity
• C) lobbying
• D) counseling
• E) press relations

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Definitions:

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, used to evaluate the trade-offs in resource allocation.

Accounting Profits

The total revenue of a company minus the explicit costs and expenses directly related to its operations, as shown in its financial statements.

Economic Profits

The difference between a firm's total revenue and its opportunity costs; also known as supernormal profit.

Price Elasticity Of Demand

A measure of how sensitive the quantity demanded of a good is to a change in its price.