________ Refers to the Task of Securing Editorial Space -

question 56

Multiple Choice

________ refers to the task of securing editorial space - as opposed to paid space - in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.

• A) Advertising
• B) Media planning
• C) Communication design
• D) Publicity
• E) Copy testing

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Definitions:

VoIP

Voice over Internet Protocol, a technology that allows for voice communications and multimedia sessions over Internet Protocol networks.

Digital Phone

A telephone that uses digital signals to transmit voice communications, as opposed to traditional analog telephones.

Wired Network

A type of network where devices are connected using cables, offering more stability and security compared to wireless connections.

Traditional Phone Network

The landline telephone system, also known as the public switched telephone network (PSTN), which uses copper wires to transmit voice communication.