A Company That Seeks to Increase Its Sales and Profits

question 130

Multiple Choice

A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.

• A) diversification
• B) intensive
• C) target
• D) integrative
• E) conglomerate

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Definitions:

Concept

An abstract idea or a mental symbol typically associated with a comprehensive set of phenomena or characteristics.

Attributes

Characteristics or properties that describe and identify different entities, objects, or individuals.

Attribution

The process by which individuals explain the causes of behavior and events, often attributing them to internal dispositions or external situations.

Dimensions

in the context of behavior, refers to the measurable attributes of actions, such as frequency, intensity, and duration.