Once Starbucks Established Its Presence in Thousands of Cities Internationally

question 15

Multiple Choice

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and high-speed wireless access.

• A) product-development
• B) market-penetration
• C) diversification
• D) market-development
• E) conglomerate

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Definitions:

Macroeconomists

Macroeconomists specialize in the study of the economy as a whole, focusing on broad phenomena like inflation, unemployment, and national income.

Economy-Wide Experiments

Experimental approaches that investigate the outcomes of economic theories and policies on a broad scale, encompassing an entire economy.

Theories

Systematic sets of ideas intended to explain facts or phenomena, often forming the basis for further investigation or experiments.

Financial Institutions

Organizations such as banks, credit unions, and insurance companies that provide financial services, including deposits, loans, investments, and currency exchange.