When ESPN Found New Products for Its Existing Markets by Expanding

question 88

True/False

When ESPN found new products for its existing markets by expanding into 10 cable channels, a Web site, and a magazine, it was using a product-development strategy.

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Definitions:

Reverse Auction

In an e-marketplace, an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bid in competition with each other.

E-commerce Marketspaces

Digital platforms or environments where buyers and sellers engage in commerce, trading goods and services online.

Independent Trading Community

A group or platform that allows individuals to trade goods, services, or financial instruments directly without intermediaries.

E-marketplaces

Virtual platforms where buyers and sellers meet to exchange goods, services, or information.