As Kodak Addresses the Digital Revolution Taking Over the Photographic

question 81

Multiple Choice

As Kodak addresses the digital revolution taking over the photographic industry, it wants customers to see it as a leader in digital photography. Thus, it is moving away from the production of film roll cameras. This would be an example of which of the following value creation steps?

• A) abandoning current product lines
• B) changing the corporate vision
• C) repositioning the company's brand identity
• D) redoing the corporate logo
• E) realigning core competencies

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Definitions:

Malaria

A life-threatening disease transmitted to humans through the bite of infected Anopheles mosquitoes, caused by Plasmodium parasites.

Amebic Dysentery

An intestinal infection caused by amoeba, leading to severe diarrhea, fever, and stomach pain.

Dyes

Substances used to impart color to materials, such as fabric or hair, through a process of absorption or chemical reaction.

Microorganisms

Very small, living organisms, usually single-celled, that can be found in all environments and can be bacteria, viruses, fungi, or protozoa.