If You Were the CEO of a Company That Was

question 27

Multiple Choice

If you were the CEO of a company that was looking to implement strategies to fill a perceived strategic-planning gap, you would most likely explore ________ strategy first because it is easier to improve an existing business than to build a new one.

• A) market-penetration
• B) market-development
• C) diversification
• D) product-development
• E) exclusive

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