All Response Hierarchy Models of the Communication Process Assume the Buyer

question 43

Multiple Choice

All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?

• A) clothes
• B) dishwashers
• C) real estate
• D) personal computer
• E) air tickets

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Definitions:

Vestibular Sense

The sensory system that contributes to balance and spatial orientation by detecting changes in motion and gravity.

Kinesthesia

The perception of body movements and position sense, often referred to as proprioception.

Sensory Interaction

The principle that one sense may influence another, as when the smell of food enhances its taste.

Embodied Cognition

The theory that cognitive processes are deeply rooted in the body's interactions with the world.