One of the Possible Objectives of Marketing Communications Is Helping

question 16

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a negatively oriented relevant brand need?

• A) normal depletion
• B) sensory gratification
• C) social approval
• D) intellectual stimulation
• E) value enhancement

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Definitions:

Artwork

The creation or expression of something beautiful or significant through skills and imagination, encompassing various forms such as painting, sculpture, and other visual media.

Sophisticated

Characterized by a high degree of complexity, refinement, or development.

Power Distance Cultures

Cultural norms that accept and expect inequality in power among individuals, influencing social behavior and organizational practices.

Silent Authority

Influence exerted through implied power or status without the explicit use of words or commands.