One of the Possible Objectives of Marketing Communications Is Helping

question 18

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?

• A) problem removal
• B) social approval
• C) normal depletion
• D) problem avoidance
• E) incomplete satisfaction

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Definitions:

Center Tapped

A feature in transformers or electrical wires that allows for the creation of a neutral point by tapping into the middle of the windings or conductor.

Neutral Conductor

The grounded conductor of a power system. It is connected to ground potential and is considered a current-carrying conductor. The neutral is generally white or gray in color.

Equipment Ground

A safety connection designed to protect against electrical shocks by providing a path for fault current to flow to earth ground.

Hot

Often refers to a conductor or component under voltage or at a higher temperature due to electrical resistance.