One of the Possible Objectives of Marketing Communications Is Helping

question 35

Multiple Choice

One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following relevant brand needs is most likely emphasized by an advertisement for a luxury car?

• A) problem removal
• B) sensory gratification
• C) normal depletion
• D) intellectual stimulation
• E) problem avoidance

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Definitions:

Poison Arrow Frogs

A group of brightly colored frogs that are known for their powerful toxins, which indigenous people have used on the tips of arrows or darts for hunting.

Fruit-Eating Bats

Bats that primarily consume fruits or nectar from flowers, playing critical roles in ecosystem dynamics such as pollination and seed dispersal.

Ecotone

The transition zone where two communities meet and intergrade.

Transitional Zone

An area or region where two different habitats or ecological communities meet and integrate, often hosting a high diversity of species.