Which of the Following Is a Form of Mass Communications

question 61

Multiple Choice

Which of the following is a form of mass communications channel?

• A) interactive marketing
• B) personal selling
• C) public relations
• D) word-of-mouth marketing
• E) sales presentations

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Definitions:

Representative Sample

A segment of the population that precisely mirrors the characteristics of the whole population.

Population

The entire group of individuals or instances about whom the research is focused.

Sampling Error

The difference between a statistic derived from a sample and the corresponding statistic of the entire population, due to chance variation in selecting the sample.

Population

The entire group of individuals or items that a researcher or statistician is interested in studying.