Fear Appeals Work Best When They Are Rather Strong and Reinforce

question 49

True/False

Fear appeals work best when they are rather strong and reinforce what the audience already believes.

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Definitions:

Social Comparison

The process by which individuals evaluate their own abilities, achievements, and conditions in comparison to others.

Persuasive Arguments

Reasonings or logics presented with the intent to convince or influence others to adopt a certain belief or take specific action.

Risky Shift

A phenomenon in which group decisions tend to be more extreme, including taking greater risks, than individual decisions.

Groupthink

A psychological phenomenon where the desire for harmony and conformity within a group leads to irrational or dysfunctional decision-making outcomes.