The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

---

Definitions:

Family-Managed Businesses

Businesses that are owned, controlled, and operated by members of one or several families, often passed down through generations.

Nonfamily Professionals

Individuals who are employed in family-owned businesses but are not members of the owning family, bringing external expertise and perspectives.

Employee Referrals

A recruiting strategy where current employees recommend potential candidates for open positions within the organization.

Executive Recruitments

The process of identifying and hiring individuals for senior-level managerial or administrative roles within an organization.