When Asked About Their Preferred Brand of Instant Noodles Outside

question 57

Essay

When asked about their preferred brand of instant noodles outside a supermarket setting, customers could not remember Nissin's name, but relied on the distinct packaging to help them spot the noodles while shopping. Describe how this problem can be addressed through the objective of Nissin's marketing communications.

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Definitions:

Upper Limit

The maximum capacity, value, or level that can be reached or permitted.

Welfare Systems

Governmental programs designed to provide financial or other aid to individuals in need to ensure their basic living standards.

World Population

The current global population of human beings inhabiting the planet.

8 Billion

A numerical figure representing the global human population milestone expected to be reached in the near future, highlighting concerns and discussions about sustainability, resources, and demographic pressures.