________ Is an Element of the Marketing Communications Mix That

question 126

Multiple Choice

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

• A) Personal selling
• B) Direct marketing
• C) Sales promotion
• D) Interactive marketing
• E) Public relations

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Definitions:

Paid Media Options

Advertising opportunities for which companies pay to display their promotional messages on various media platforms.

Tactical Plan

A short-term, detailed blueprint that outlines the specific actions, resources, and timelines needed to achieve short-term objectives that align with an organization's overall strategic plan.

Rules of Engagement

Guidelines or protocols defined by an organization to manage interactions or engagement with customers, stakeholders, or within a community.

Right Channels

The most effective or appropriate platforms, mediums, or methods to communicate a message or distribute a product to the target audience.