Which of the Following Elements of the Marketing Communications Mix

question 121

Multiple Choice

Which of the following elements of the marketing communications mix involves face-to-face interaction with one or more prospective purchasers for the purpose of making presentations, answering questions, and procuring orders?

• A) advertising
• B) sales promotion
• C) word-of-mouth marketing
• D) public relations
• E) personal selling

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Definitions:

Good Validity

The extent to which a test or assessment measures what it is supposed to measure accurately.

Test Items

Specific questions or tasks used in an assessment to evaluate knowledge, abilities, attitudes, or personality traits.

Measures

Instruments or techniques employed to systematically collect data or information for analysis and decision-making in various contexts; distinctly defined as forms of evaluating or quantifying.

Formal Prediction

The use of specific methods or models to forecast future events based on current or historical data.