Which of the Following Statements Correctly Reflects a Characteristic of Public

question 89

Multiple Choice

Which of the following statements correctly reflects a characteristic of public relations as a marketing communications tool?

• A) Public relations can reach prospects who prefer to avoid mass media and targeted promotions.
• B) They incorporate some concession, inducement, or contribution that gives value to the consumer.
• C) Given their live, real-time quality, public relations tools are more actively engaging for consumers.
• D) Public relations communications can be prepared to appeal to the addressed individual.
• E) Public relations tools create an immediate and interactive episode between two or more persons.

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Definitions:

Intrinsic Motivation

Motivation based on internal factors such as organismic needs (competence, relatedness, and autonomy), as well as curiosity, challenge, and fun.

Extrinsic Motivation

Motivation driven by external rewards or punishments rather than by the inherent satisfaction of the activity itself.

Self-actualization

The accomplishment or manifestation of one’s inherent abilities and possibilities, perceived as a universal impulse or requirement found in humans.

Autonomy

The capacity to make an informed, uncoerced decision or the right of individuals to direct their own lives.