When Apple Introduced the IPod in October, 2001, It Was

question 14

Multiple Choice

When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?

• A) developing brand awareness
• B) building customer traffic
• C) enhancing purchase actions
• D) establishing product category
• E) enhancing firm image

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Definitions:

Bandpass Filter

An electronic device or circuit that allows signals between two specific frequencies to pass through while blocking those outside this range.

Tank Circuit

An inductor and capacitor connected in parallel.

Impedance

The measure of opposition that a circuit presents to the flow of alternating current, represented as a complex number and includes both resistance and reactance.

High-pass Filter

An electronic filter that allows signals with frequencies above a certain cutoff frequency to pass through while attenuating those below it.