Examlex
The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.
Focuses
Directs attention, effort, or concentration toward a specific object, activity, or task.
Retina
The thin lining at the back of the eye that contains light-sensitive cells which convert light into neural signals for visual recognition by the brain.
Window Pane
A pane of glass used to fill openings in a building and allow light into rooms while providing a barrier from the environment; often a metaphor for clarity of thought or vision.
Color
The aspect of visual perception by which an observer is able to distinguish otherwise identical objects based on the wavelength of the light they reflect, emit, or transmit.
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