When Is a Pull Strategy Appropriate

question 46

Multiple Choice

When is a pull strategy appropriate?

• A) when there is low brand loyalty
• B) when consumers are able to perceive differences between brands
• C) when brand choice is made in the store
• D) when it is a low involvement purchase
• E) when the product is an impulse item

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Definitions:

Deductible

The amount paid out of pocket by the policyholder before an insurance company pays a claim.

Insurance Premiums

The amount paid by an individual or business for insurance coverage, typically charged monthly or annually.

Deducted

The process of subtracting an amount from a total, especially from taxable income or expenses.

Insurance Premiums

Payments made regularly to an insurance company in exchange for coverage.