All Functions in a Marketing Channel Use Up Scarce Resources

question 135

True/False

All functions in a marketing channel use up scarce resources and can be shifted among channel members.

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Definitions:

Elaborative Rehearsal

Association of new information with already stored knowledge and analysis of the new information to make it memorable.

Maintenance Rehearsal

A cognitive process involving the repetition of information to keep it within working memory or to store it in short-term and eventually long-term memory.

Long-term Potentiation

A process involving the strengthening of synapses based on recent patterns of activity, which plays a key role in the formation of memories.

Associating New Items

The cognitive process of linking new information with existing knowledge.