Channel Power Is the Ability to Alter Channel Members' Behavior

question 36

True/False

Channel power is the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.

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Definitions:

Thorndike

Edward Thorndike was an influential psychologist known for his work on learning theory and the Law of Effect.

Researchers

Individuals who systematically investigate and study materials, sources, and subjects to establish facts and reach new conclusions.

Operant Behavior

A type of learning where behavior is controlled by consequences, including rewards and punishments.

Rat Pressing Bar

An experimental setup wherein rats are conditioned to press a bar to receive a reward, often used in studies of behavior and learning.